- You pay for quality clicks.
With PPC, you only pay for keywords you bid on. You are only charged if someone clicks your ad and visits your website. This is probably the cheapest alternative to Advertising in HK. Your leads are literally typing what they want into Google and your ad will show up on the basis of the keywords you have chosen and you will be charged when someone clicks on your ads. If you did great at search terms report and add negative keywords, you can gain amazing traffic on your website. Ensure that you are bidding the smart way to drive traffic quality.
- Competition with big companies
Unlike the traditional means of advertisement where you had to pay a fortune to get promoted, AdWords can get you the same at a very low price. You can begin with a small budget too. According to a research, 45 percent of small businesses tend to use PPC advertising. Once you are converting your loads and prove the effectiveness of this advertising, you can increase the budget with time.
- Be creative with limited characters
People always look forward to the quality score for AdWords. They have an idea that if they put the exact keyword they are bidding on in an ad copy, their score will climb up and their CPC can come down a bit. So never make your ad copy in such a way that it is similar to your competitors as well.