Whether a company is old or new, whenever it launches a new product or service, then it needs to do a lot of research for marketing. New companies especially require more assistance because it is something that they are doing for the first time, probably. Internal branding, research about the products, a specific or detailed motive, audience to be captured, sales and marketing etc. are a few factors that require to be taken care of.
When in need of some assistance, the budding market gurus can visit some websites on internet or go to workshops and listen to any well-known brand & marketing keynote speaker.